"11.3 The architecture of the Generic City is by definition beautiful. Built incredibile speed, and conceived at even more incredible pace, there is an average of 27 aborted versions for every realized – but that is not quite the term – structure. They are prepared in the 10,000 architectural offices nobody has ever heard of, each vibrant with fresh inspiration. Presumably more modest than their well-known colleagues, these officers are bonded by a collective awareness that something is wrong with architecture that can only be rectified through their efforts. The power of numbers gives them a splendid, shining arrogance. They are the ones who design without any hesitation. They assemble, form 1,001 sources, with savage precision, more riches than any genius ever could."
Rem Koolhaas, Generic City